The work
Six ads.
Fifteen seconds each.
They are here because they cover the three jobs that actually walk in the door: the owner who films everything himself, the company selling into an insurance market, and the roofer with three photos on his phone and nothing else. Sound is off by default.
Before and after. «Este techo tenía tres años.»
The problem. “This is what golf-ball hail does to a Frisco roof.”
The problem. “Three shingles. That's all it takes.”
Brand spokesperson. «Soy Héctor. Llevo doce años cambiando techos en Garland.»
The person on camera speaks for the company. He is not presented as a customer and makes no claim about hiring anyone. With a real client, this format is filmed with the actual owner.
Premium. “It's the second biggest thing you'll buy for this house.”
Before and after. “Same house. Six hours apart.”
Why these three
Three roofers, three different problems.
He films everything
Sends job photos, goes on camera, sells in Spanish and English. The easy one. His ads get his own face and his own voice.
He will not go on camera
Expensive suburb, insurance work, big tickets. No owner on screen, so the ads carry the job itself and the number.
Three photos, no logo
The hard one, and the most common. Almost no material to start from. If the system works here it works anywhere.
Your turn
Send three photos of a recent job.
I will build one ad for your company, free, so you can judge it instead of taking my word for it. No card, no call required.